Buckle Up, Buster!

Ever thought of the implications of not wearing a seatbelt, in more than just passing?  Over the years there have been a number of campaigns to try and target this problem, but the new one launched by THINK! On the 1st of February, 2010 is set to cause the most effect.

The advert is so graphic and realistic that it has been decided it shouldn’t be shown before the 21.00 watershed.  It’s to be aired on TV, radio and cinema, and plastered across billboards over the country to try to get this vital message out. The campaign cost £1.3 million in an aim to try and better inform people of the damage to vital organs caused in a relatively low speed car crash, such as 30mph. muug.