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Fuelled by the growing demands and increasing concerns about the environment, a “total of 1,300 plug sockets will be installed around the region over the next three years”, which means they will be easily accessible on streets, in car parks, at homes, businesses, shopping centres and even tourist attractions – which is no surprise seeing as the project is costing £7.8m.

The Independent first reported on the strategy which stretches back to the start of 2009, and reveals the plan is to build “the world’s first zero emission, electric 4×4 vehicle”. Liberty Electric Cars, based in Oxford, said “it would invest £30 million into the venture” to create a plug-in electric Range Rover, which is likely to top “1,000 vehicles annually and contribute more than £120 million a year into the local economy”.

Barry Shrier, Chief Executive of Liberty, said: “The Liberty Electric Range Rover takes electric vehicle technology into a new sector, to large luxury cars that people aspire to drive, particularly in cities and urban environments where environmental controls are becoming increasingly tighter”.

The Milton Keynes electric pilot scheme is just one of the major global project areas that will include extensive evaluations of consumer attitudes, which will enable the Energy Technologies Institute to determine the cost effective infrastructure and driver incentives, which InvestMiltonKeynes.com reveals will “help to develop a self sustaining mass market”. aidim.